6 Tips To Get The Most Out Of ChatGPT

InBranding, Business Posted onMar 1, 2023

So unless you have been on a digital detox or living under a rock for the last 8 weeks, you would have heard about the groundbreaking Artificial Intelligence ChatGPT. Specialising in dialogue, the goal is to make A.I. systems easier to interact with.

So What Does That Mean For Us As Business And Brand Owners?

If you are not already sold, I can vouch that the technology is pretty impressive, having tried it myself. It literally knows everything and can whip you up:

Blog Posts/Articles
Email Campaigns
White Papers
Lead Magnets
Books/eBooks
Newsletters
Cover Letters To Clients
Proposals
Courses
Marketing Blurbs For Books/Courses
Social Media Campaigns
Video Scripts

And a whole lot more in a matter of seconds. It is so good it could threaten to put copywriters and coders out of business in the not-so-distant future.

As a result, coaches and business owners are gravitating to this technology to take over the day-to-day communications of their businesses.

So let’s discuss the pros and cons.

How Does It Work:

The key to using ChatGPT is understanding how to use prompts.

Prompts are simple instructions or commands you use to communicate with the A.I. You feed these “prompts” into the A.I. chatbox to convey precisely what kind of output you want it to generate for you.

5 Examples Of Time-Saving Prompts:

Prompt: Can you write a personal introduction for my newsletter about [subject] [emotion] [goal] in the voice of [celebrity]

Example: Can you write a personal introduction for my newsletter about [the new year coming] [feeling excited] [about my new business program coming soon] in the voice of [Tony Robbins]

Prompt: Can you write a [type of text] for my [website/product], [persuasion technique] visitors to [desired action]?

Example: Can you write a landing page for my online course, using honesty and social proof to inspire visitors to enrol?

Prompt: Can you write a privacy policy for my [website/product] [outlining specific terms/conditions]?

Example: Can you write a privacy policy for my executive marketing agency, outlining how much we care about our clients?

Prompt: Can you write a [type of text] in the style of [author], covering [topic]? Please include [number of] [bullet points, tips, emotional benefits, etc.]

Example: Can you write an opt-in page for my High Performing Leaders program, covering the importance of being vulnerable as a leader? Please include 8 emotional benefits.

Prompt: Can you write a cold email message for [position/product], [action]? Include [relevant skills/experiences/qualities] and [reason for fit].

Example: Can you write a cold email message for a potential partner to join me for a virtual coffee? Include how we have the same audience of leaders but service them in different ways, so we’re ideal collaborative partners, and I’d like to explore possibilities to partner.

What Is The Catch?

So the question on everyone’s lips is, what is the catch?
The one downside that you, as a coach or business/brand owner, should be aware of is what I call message blindness.

You may be familiar with the term nose blind, the phenomenon where you cannot detect a particular odour or smell due to prolonged exposure. For example, when you first put the washing out, you instantly smell the fresh linning scent; however, after a while, the scent no longer stands out until you leave and re-enter the room.

Message blindness works similarly and is a result of oversaturation to messaging. With the power of ChatGPT, more people are using it to create more touchpoints with their audience such as email, blogs and posts. Thus your audiences are becoming even more desensitised to the generic bog standard advertising.

Therefore, as a business and brand owner, now more than ever, you need to master your brand voice to cut through the advertising noise and over-saturation. Just sending out the content ChatGPT churns out for you without editing it to match your brand voice is a big no-no.

What Is Your Brand Voice?

Brand voice is how a brand communicates its message to its target audience. It expresses the brand’s unique personality and values and helps distinguish a brand from its competitors. Brand voice is essential because it helps to create an emotional connection with consumers. It is also important because it helps to build trust and loyalty. When a brand’s voice is consistent and recognisable, it helps to create a strong brand identity and enhance recognition. So how do you create your brand voice?

Creating a brand voice involves:

Getting to know your target audience.
Understanding their needs and values.
Using language that resonates with them.

It also involves using consistent messaging and visuals that reflect your brand’s values and mission. Content should also be crafted carefully to convey the right message and tone. Lastly, it’s essential to ensure that your brand’s voice is consistent across all channels and platforms to ensure the message is always clear and recognisable.

What can happen if you don’t have a brand voice?

If you don’t have a brand voice, it can be difficult for consumers to differentiate your brand from competitors. Creating an emotional connection with consumers can be difficult without a clearly defined brand voice, leading to confusion, frustration, and ultimately a lack of loyalty. Additionally, without a consistent brand voice, it can be hard to build brand recognition and trust. Learn more here.

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